Battlefront is a fantastic example of how young people can be active and engaged in issues that matter to them. The last season of Battlefront saw people campaigning for issues like internet safety, knife crime and making people smile more. They didn't have any equipment that you wouldn't have in a Tallis Lab class, so why not see how they went about making things better and use the best examples to inspire your campaign?
Think critically about their efforts. What tactics worked best for them? Which of the campaigns were presented most effectively and why? How did they try and find an audience? |
In order for you to make something better then you need to find a way of raising the profile of your issue or make people reconsider their opinions and attitudes. People working in public relations and advertising are experts at using big budgets and powerful media like TV and print to get their message across, so what chance do you stand? Well, you are fortunate to be working at an exciting time when it's possible to use the internet and new technologies to find an audience for your ideas and start making a difference. In fact those powerful public relations and advertising companies are pouring much more effort into using tools like Youtube, Facebook and Twitter, because that's where the audience is. Check out how one big company used Youtube for this advert.
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